Here at Havoc Media Group we want to help your business grow in 2018 and we are hard at work implementing different digital marketing strategies to achieve that, here are five tips that you can take away for knowing where digital marketing is going in 2018.
1. Visual Content
In today’s world of information overload, users are increasingly becoming all about the visuals. People need clear, concise dissemination of information, and visuals do just that. The brain processes visual information 60,000 times faster than text, and 90 percent of the information transmitted to the brain is visual. Ergo, visuals speed up comprehension and retention. What’s more, the right visuals have the ability to enhance emotions and feelings. Enter: the importance of visuals to establish your brand’s identity in the digital marketplace. Effective logos, infographics, photographs, animations and website design are all laying new foundations for enhancing brand identity, and they aren’t likely to disappear anytime soon.
2. Interactive Content
The desire for connection and engagement is what’s driving the current demand for visual content. But, this same desire for engagement is now leading marketers to discover a new, monumental need for interactive content. Interactive content requires active participation by the user. In effect, these new forms of content — quizzes and polls, contests, voting, calculators, assessments and animated infographics — are adding a whole new layer of depth to the total user experience. But, more importantly, they are inviting the user in, to be a part of the brand. They are enhancing connectivity and effectively turning one-time visitors into brand loyalists. This growing trend is likely to lead the pack for marketing strategies in 2018.
3. Live Video
As of 2017, online videos accounted for 70 percent of all mobile usage, and video content is still very much on the rise. Another form of visual content, videos have the power to connect with consumers and deliver a truckload of information, feelings, thoughts, and responses all within a matter of seconds.
But, in order to heighten the emotions and excitement for users, brands are now “going live.” This means that businesses are able to promote their content ahead of time and then interact in real-time with their consumers. This live element is adding a humanistic component to brands, helping to increase feelings of trust and honesty among consumers.
Take, for example, women’s magazine Grazia UK. Last summer, the magazine was working on launching a major week-long collaborative project, deemed the “community issue.” Throughout the project, the magazine livestreamed multiple behind-the-scenes events — including a live debate among contributors — making users feel like they were really a part of the whole process. Users were invited to submit and contribute to the debate, using a specific hashtag on Facebook. The live event was extremely successful, as it brought the magazine and its community of women to life.
4. Expiring Content
Much like the live video element, expiring content is helping to increase excitement for consumers. With expiring content, users are given a limited window of time to view content before it quickly disappears into oblivion, never to be seen or heard from again. In effect, this creates a massive sense of urgency among consumers. And in a world where interconnectivity takes the cake, the thought of not knowing what’s going on is, well, utterly disturbing. Expiring content helps pique user interest, while also working to keep their eyes glued to the screen in anticipation of what’s to come.
5. In-store applications
This whole theme of bringing brands to life runs strong into our final digital marketing trend. Retail brands are now finding ways to interact with their customers, live and in-store — seamlessly blending physical marketing elements of the past with modern digital elements of the present.